| I am NOT a LinkedIn expert, but I do have more than 26,000 LinkedIn connections and almost 30,000 followers. How many do you have?
I may have more visibility and notoriety than you do, but we are equal in exposure and linking possibilities on the LinkedIn platform. And almost all of my LinkedIn connections are the result of people wanting to connect with me because of the value messages I consistently post. NOTE: I do not accept everyone. I click on everyone's profile before connection. Many are impressive. Most are average or less. Some are pathetic.
LINKEDIN SUCCESS QUESTIONS:
Your LinkedIn profile is a powerful social media image. Maybe your most powerful. And you choose exactly what it is and what it says. When others search for you on Google, LinkedIn is one of the first links they click on. You have a chance to make an immediate positive business and social impression.
THE GOOD: When I realized the business significance of LinkedIn, I immediately sought professional help. I hired an expert to help me with the keywords, layout, and what to include on my profile page. But I didn't keep up.
Several years later, my friend and partner Jen Gluckow told me my LinkedIn profile page sucked. She showed me how the NEW LinkedIn worked and the significance of having a powerful SEO page. She also taught me what and how to post.
It must be working. I had about 21,000 connections and was "LinkedIn flat" In the two years since I've hired her, I have attracted more than 5,000 organic connections. Or should I say, more than 5,000 potential customers. Huge opportunity. At an acquisition cost of ZERO.
REALITY OF LINKEDIN: I receive requests to link and I also get messages. Some are very nice, some are self-serving, some are insincere, and some are stupid (very stupid). And ALL messages are a reflection of the person sending them. That would be you.
Here are some THINGS about LinkedIn to make you think, re-think, and act:
THE BAD and THE UGLY: Here are some examples of MESSAGES and INVITES I have received on LinkedIn. Hopefully they'll make you think, re-think, and act...
BAD: Hi Jeffrey, My name is ---- with ----, a leading ---- provider that helps organizations connect with their customers through email, mobile, and social networks. I would like to connect about a potential partnership to help Buy Gitomer, Inc. increase their interactive marketing ROI.
This is a typical self-serving (and deleted) message. Why not give me a tip, and ask if I'd like more like it? And stop using dead sales words like "ROI," and "helps organizations." Help me, don't sell me.
DUMB: Hi All, As I continue to work on building my network, can I ask that you do me a huge favor and endorse me here on LinkedIn? I would be more than happy to return the favor and endorse you as well. Thank you for your support! (name withheld to avoid public embarrassment)
Scratch my back and I'll scratch yours. Give me a break. Spare me. Beg someone else.
BAD AND DUMB: I got this in my message box (I get a few like this every week)
(subject line) Your Opinion please. (name withheld) Supplier Business Executive
If you're hoping for an endorsement or a recommendation on LinkedIn, or anywhere, here's my two-word mantra: EARN IT! Three more words: GIVE ONE FIRST!
LinkedIn is the business social media site of today AND tomorrow. Harness its power, do not abuse its options, and you will reap its rewards.
Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com.
For information about training and seminars visit www.Gitomer.com or www.GitomerCertifiedAdvisors.com, or email Jeffrey personally at firstname.lastname@example.org .