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Gene S. Ayres Named Executive VP Of Sales And Marketing For Palfinger Liftgates

With great enthusiasm, Gene Ayres has been named Executive Vice President of Sales and Marketing for PALFINGER Liftgates, effective May 27, 2014.

Formerly, Gene has spent 36 years at Morgan Corporation and has held the position VP of Sales and Marketing for the last 8 years, while also responsible for technical sales and new product development. Gene has developed a very strong career and gained valuable experience in all aspects of the transportation chain that is advantageous to both his new position and to PALFINGER Liftgates.

In this new role, Gene will report directly to Hakan Peterson, President at PALFINGER Liftgates. "We look forward to leveraging Gene's experience and background as we continue developing liftgate sales in North America" explains Peterson, " This opportunity will permit Gene and his team to offer the best value solutions for our many customers."

With Gene on board as the Executive Vice President of Sales and Marketing, PALFINGER Liftgates is confident that fleet activities will be positively impacted, all while providing customers LIFETIME EXCELLENCE across product categories.